Marketing automation is a strategy that is not new to businesses. However, not all businesses succeed when using this automated marketing tool. So what are the reasons for those failures? Find out the following mistakes to avoid:
- DON’T CATEGORIZE YOUR POTENTIAL CUSTOMERS AND OPPORTUNITIES
Usually, most specialized CRMs have the ability to collect information, analyze customers and classify users according to each appropriate segment.
This work is automatic though it requires constant attention from the entire digital marketing team to ensure all data collected is organized in a way that best fits your company’s segmentation model. Segment your potential customers and opportunities help organize data based on demographics, shopping behavior, psychological trends, and other important indicators.
This plays an important role in creating more personalized and specific positive experiences for each individual customer. Every member of the team will be familiar with the details of each customer’s behavior and that will lead to benefits that can help businesses convince a potential buyer to make a purchase. Specialize the experience, aiming at the exact needs of each customer to increase conversion rates.
- NOT YET FULLY EXPLOITED THE FEATURE OF SCORING POTENTIAL CUSTOMERS
Lead scoring assessment scores are one of the most positive signals so you can filter out potential customers for your business or product.
These indicators can include customer attributes collected such as career, social network behavior, interaction with sales channels, demographics, events, etc. All this data provides marketers and important contextual sales agents that can be used to provide a more personalized experience through the implementation of multi-channel marketing.
It can be said that the lead point numbering feature is the heart of Automation Marketing. Leveraging the power of this feature helps your business and marketing team not have to spend the effort to analyze and refine. If you want to target many potential customers who often make one-time purchases, lead scoring provides you; if you want to target higher quality leads and customers need more care to be able to produce lead scoring orders provided to you. Knowing the context and customer data will help your marketing strategy succeed beyond expectation.
- AUTOMATION IS TOO FAST, CAUSING LOSS OF CONTROL
Repeat the schedule to monitor and monitor the automation tasks closely to limit the risks of loss of control. Remember that you have an automated system in place to increase productivity – your job is to monitor and evaluate the results it brings, need to master the technology when you need it at all times.
If you are going to implement marketing automation processes, follow small packages, according to the module, which will be helpful in managing analytics, to ensure everything works in the right way.
- AUTOMATION OF MARKETING BUT LACK OF EFFECTIVE MARKETING STRATEGY
Marketing automation will not be used if your marketing strategy has been ineffective. This may mean that the potential customer you are targeting does not have a connection to your product or service or business, which could mean a problem with your advertising and email marketing campaign.
Remember that automating marketing is just a tool, when, when and how to use the tool is your decision. “Automation Marketing” will do nothing to overcome the problems caused by the lack of marketing strategy.