If you’re doing email marketing campaigns, I’m sure there’s been at least once you try to find a way to save on email marketing!
Of course, most tools for email marketing campaigns are charged monthly. And the problem of monthly maintenance costs is one thing that causes our headaches.Therefore, in this article, I will help you to save you the cost of doing email marketing campaigns with the following tips.
- SELECT THE APPROPRIATE EMAIL MARKETING TOOLS
Usually, most people when building a new blog, in the first time you will not have enough money to implement a paid email marketing system. So you will need a free email marketing tool.
With MailChimp, you can start using it for free to build an email list of up to 2000 addresses and send up to 12,000 emails per month.
When your email list exceeds the free threshold, you can upgrade to a paid plan or you can move that email list to another tool!
At this point, you will probably ask: Are there any tools that are still free to migrate the email list to use?
Yes! That is Elastic Email
Elastic Email works similarly to MailChimp, however, the Free package here is much more delicious than MailChimp. They do not count on the number of email addresses on the list and give FREE up to 150,000 emails per month (send up to 5,000 emails per day).
- TAKE ADVANTAGE OF A LIFETIME DISCOUNT PROGRAMS
This tip is very good and helps you save a lot of money because it is a lifetime. However, there is not always such a discount program, so the best way is to hunt at the right time.
I personally find that most email marketing tools rarely offer discounts, except GetResponse!
GetResponse is the most popular and most widely used email marketing tool. However, GetResponse doesn’t have a free package like MailChimp or Elastic Email, but the special point is that GetResponse allows us to try it for free for 30 days before deciding to upgrade, so it pays for it.
- CALL CUSTOMERS TO UNSUBSCRIBE
Sounds a bit absurd right? Often we find ways to encourage readers, customers subscribe to email lists. So why should you call them to unsubscribe? Simply to reduce the number of email lists down to save costs.
But how to call for reasonable?
There are two ways, first when you run an automated email string, don’t forget to script the email at the last stage to call to unsubscribe if you feel bothered or don’t care about the field, your product.
With this “unsubscribe” method, certain people will actively unsubscribe, you will automatically reduce the number of emails and save costs. And the people they continue to agree to receive mail, then your email marketing activities are very effective.
The second way, in the process of sending daily emails to customers, readers on the blog, do not forget to occasionally insert the last line of something like “If you no longer care about blogging, earning more money online, please cancel receiving emails by … “
- REMOVE JUNK AND LESS INTERACTIVE EMAILS
Most email marketing tools now have the function of cleaning contacts, you should take the time to do this regularly.
Because so many people subscribe to your list just for the purpose of receiving gifts and often they will use an extra email. After downloading the gift, they will never open the email again.
So these emails are in your list of no value, whereas the amount you pay monthly still includes these emails.
THE BOTTOM LINE
Hopefully, with these 4 useful tips, you can save considerable costs for your email marketing strategies. Let’s do it and enjoy the results. Good luck!