The best email marketing software is software that can meet the maximum needs of businesses in their email marketing campaigns about their products and services. Many people are confused about choosing email marketing tools. Here I will help you evaluate effective email marketing software through 4 criteria.
- SHOULD YOU USE A FREE OR PAID EMAIL MARKETING SOFTWARE?
This is an extremely important criterion for evaluating the best email marketing software. The free support software appears quite a lot in the market but due to non-commerciality, customer care services are often less focused, customers are forced to self-dig quite a lot and for early newcomers on using these software programs, this is quite difficult
So using paid email marketing software from a company specialized in email marketing will help eliminate obstacles when applying email marketing right from the first campaign through the Support Advisory Service By Teamview, Zalo, and through Videos, tutorials.
When you are their customer, your email delivery will be ensured by the content advisory service avoiding SPAM, good infrastructure investment portals and paid professionals to support customers.
- CONVENIENT AND SIMPLE INTERFACE
The best email marketing software, the simpler the interface, the easier it is to use, the interface must be eye-catching and suitable for all customers, to help control the information on the time to send and look up guest information quickly.
- THERE ARE MANY FEATURES
Email marketing services must contain many basic functions such as:
Automatically remove duplicate email addresses, non-existent email addresses, store and categorize email clients lists.
The statistics feature is very important to measure: Statistics of the number of customers who click to open the mail, the number of messages listed in Spam … measure the effectiveness of the campaign and find a group of customers who need it demand or care about your products and services.
- PROFESSIONAL SUPPORTIVE STAFF
For email marketing software operations, customers cannot do it without the support of a team of consultants. Companies specializing in professional email marketing services often have customer care staff and technical staff who can support and answer customers’ questions right away.
When you register to use the service, you do not need to worry about SPAM issues, technical factors, use only focus on collecting quality lists.