Currently, various types of Email Marketing services are being applied in many companies or small and medium enterprises. However, the types of Email Marketing service also have advantages and disadvantages so you need to pay more attention to be effective and not lose its value to be turned into spam.
THE ADVANTAGES OF EMAIL MARKETING SERVICES
The amount of payment is relatively low: the amount you have to spend is much less than the ads on media or television.
Email Marketing allows you to send mail at a fast rate and you can also get closer to your customers. It allows you to send a large number of emails to many different user accounts but you have to keep in mind that these messages are not listed as spam users.
Email Marketing helps businesses choose potential customers for themselves. These are customers who are in need of some of the products and services that your business is introducing. This is reflected in the fact that customers will read mail or click on links in the mail.
Email Marketing categories also give you the most accurate statistics on the number of people who have viewed your mail and visited your websites as well as whether they purchased your products or not …
Email Marketing brings long-term advantages to businesses, not when you introduce a product, customers will buy them, but after careful consideration, they will choose you. For those customers who send you Email Marketing about the types of products that you have just updated or are promotional programs, for them, this may be the interest of companies so they themselves will give you priority over other companies.
THE DISADVANTAGES OF EMAIL MARKETING SERVICES
Annoying to users who do not need your items.
Your emails may be blacklisted for sending spam emails when users mark you as senders of spam emails to them.
When you send a large number of Email Marketing away without caring about choosing users who are in need, it will not be effective.