EMAIL MARKETING SOFTWARE AND ONLINE EMAIL MARKETING SOFTWARE COMPARISON

Email marketing software and online email marketing services are capable of helping you optimize email campaigns to attract more customers and increase profits. However, there are some important differences between these two forms. Deciding which form is right for your business depends entirely on how much money and time will be saved to deliver the results you want. Here are the important differences between using email marketing software and online email marketing servicesEMAIL MARKETING SOFTWARE AND ONLINE EMAIL MARKETING SOFTWARE COMPARISON

STATISTICAL FUNCTIONS

 EMAIL MARKETING SOFTWARE

Provide some valuable statistical functions, but when compared to the statistics of online email marketing services, the statistics of email marketing software are much simpler. You will only see notifications about the number of emails sent successfully, the number of people who refuse to receive messages, the number of emails opened and some other statistics.

ONLINE EMAIL MARKETING SERVICE

Of course, it will provide more detailed and detailed statistics than using email marketing software. A good online service will provide specific numbers such as the number of clicks on emails, conversations, feedbacks, transitions, opened emails, self-response emails, number of people accepting news and refuse to receive news … If you respond to a provider who wants a service that will help you improve your campaigns, you will definitely get maximum support to do that.

COST

 EMAIL MARKETING SOFTWARE

It only takes a one-time purchase fee. The standard version has prices ranging from $ 49 to $ 495. A professional software package is more expensive, ranging from $ 179 to $ 985. If you have to use it regularly, using email marketing software will cost more than online service

ONLINE EMAIL MARKETING SERVICE

Usually, pay monthly fees to send emails. With 1000 emails, prices range from $ 9.95 to $ 500. Monthly fee from $ 6.95 to $ 5000. There are many choices and you can choose the service that best suits your business, thereby optimizing the amount of money you have spent.

SYSTEM REQUIREMENTS

EMAIL MARKETING SOFTWARE

If you choose email marketing software you will have to connect to the SMTP server that is integrated with the program to be able to send emails. The number of emails you can send, as well as the sending speed and completion time, depends on your SMTP server. Often use email marketing software to limit the number of emails sent in a day.

ONLINE EMAIL MARKETING SERVICE

The advantage of online email marketing features including self-feedback, you only need to be connected to the Internet. Email marketing service works well whether you send a large amount of Email in a short time.

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