With outstanding features like saving time, cost, easy to implement, Email marketing solution is still an effective tool that many digital marketing experts recommend. If you are a small business owner, there are a lot of things to care about. How to maximize the efficiency achieved within the limited budget? Email marketing solution is a great option. For the reasons listed below, it is not difficult to understand when Email marketing solution is a smart choice for small business.
It can be said that this is one of the lowest cost tools. According to real statistics, the cost of using email for marketing is quite low. Mostly, people only spend less than 4% of revenue for this activity. Compared to other forms like Google AdWords and Facebook marketing, this is a too cheap number. From only a few to a few dozen dollars per month, businesses can reach tens of thousands of potential customers.
EASY TO DO
As one of the oldest forms of digital marketing, knowledge materials, instructions for using email marketing are shared a lot. So everyone can access and use easily. With efforts, email service providers have created the simplest ways possible to make sending and receiving emails always convenient.
If we used to spend a lot of time designing emails, now beautiful and attractive email templates are already included in the software. In addition, if we search hard on the internet, we also have many beautiful models. Since then, businesses can save a lot of time at this stage.
Next, using email doesn’t take up too much of your time. Most software currently has the functions of list management, email filtering, drafting, sending, statistics, evaluation … clearly. Even though we are new, we can still do all the operations with just a few simple clicks.
EMAIL MARKETING SOLUTION IS A GREAT WAY TO RETAIN CUSTOMERS
One of the important methods in customer relationship management is to use a combination of email marketing and SMS. Small businesses often ignore this activity. Therefore, they cannot get more customers and keep them stay longer with their business. Although email marketing can give a few negative problems such as spam, it is still a smart choice for small business to retain customers.