Many email marketing tools now have similar features and the differences among them are the ways to implement, interface, and integrate CRM or standalone applications. Overall, the outstanding features of the email marketing tool will contribute to thThe Reasons You Should Use The Email Marketing Toole success of your email marketing campaign.
The email marketing tool has a user-friendly email creation interface that allows you to preview how content and email forms appear before being officially sent. The interface comes with functional tools such as drag and drop, templates available, custom formatting and image editing. Similarly, layouts can be customized into small trials and optimized designs can be copied and reused for other campaigns in the future.
Most email marketing systems are integrated with popular CRM solutions. This helps businesses can directly adjust sales and marketing activities simultaneously. Potential customers from CRM can be added to the mailing list and included in email marketing campaigns. Similarly, CRM can provide context information of mailing lists, such as demographics, purchase history, and previous interaction. On the other hand, those who have positive feedback with email can be forwarded to the sales list and manage CRM’s contacts to be taken care of as potential customers.
INTEGRATE LINKS TO SOCIAL NETWORKS
You can integrate your account on Facebook, Twitter and LinkedIn pages with email marketing tools and expand your reach. You can invite a mailing list to like your pages and vice versa, asking followers to opt into the subscription list in exchange for incentives such as discounts, promotions or exclusive content products.
ANALYSIS & REPORTING
As with most business solutions, analytics and reporting in email marketing software for your campaigns better understand the effectiveness. You can measure key metrics such as open rate, CTR, reader stay length on your email, content trends and demographics. Many email marketing apps also feature real-time campaign tracking to pass indicators when they happen, helping you quickly switch campaigns if the results prove bleak.
The tool sends explicitly targeted content to your mailing groups based on the level of interaction or other key indicators you have set. Auto-responders are used for dripping email campaigns to nurture potential customers, welcome or thank customers or answer a query or request. Automated answering is automated to streamline recipients, schedule emails, send multi-tiered emails based on triggers initiated by recipients and bring promising contacts into sales channels.
MANAGE MAILING LISTS
This module allows you to separate mailing lists into smaller groups, targeting different targets based on your indicators. Customers or subscribers may belong to one or more groups that match their profile. Specific email marketing campaigns can be sent to each sub-group of mailing lists. Some email marketing solutions feature automatic segmentation based on geographic location, demographics, auto-responder responses, purchase history, and other metrics.